Very honest advertising: Mothercare brand shot in advertising women after childbirth without photoshop
The British manufacturers of products for newborns and their mummies Mothercare brand launched a very honest advertising campaign, which involved not the sleek fashion models, but the most real moms with babies unvarnished, photoshop and other tricks.
In the advertisement of the brand appeared women who recently became mothers, they appeared before the cameras with all their stretch marks and extra kilos.
So manufacturers of children's goods are going to smash the stereotypes that make millions of women feel inferior - when in advertising they see a sportive and fit mother with a baby, they and their external shortcomings begin to feel like outcasts, which immerses young moms in depression.
Photos within the framework of the advertising company do not subject to any processing - this is a prerequisite. The campaign was accompanied by the slogan and hashtag #BabyProudMums (“Proud to be mothers”).
The initiative of the British manufacturers of children's goods like women, and hundreds of women said to participate in this campaign. Many noted that motherhood is beautiful to itself, and without photoshop, and praised the authors of the creative idea.
