Scientists have found the relationship of television advertising with pediatric oncology and obesity
Specialists at the Dartmouth-Hitchcock Medical Center (USA) revealed an unexpected effect of television advertising. They said that the commercials on TV significantly increase the likelihood of childhood obesity and cancer in children and adolescents.
The research team was headed by Jennifer Emond, a professor of biomedical sciences. Biomedics have found that companies that produce harmful products, including breakfast cereals, fast food, of dubious quality sweets with a lot of carcinogens and dyes, sugar and toxic substances of accumulative action, make advertising on TV with the expectation precisely on the young viewer.
Advertising is created so that it causes irresistible desire to try what is shown in it. Children begin to demand, persuade parents, and as a result receive what they ask.
What happens next doesn’t need any special analysis - abnormal eating habits, obesity develop, children’s oncological diseases develop due to the accumulation of carcinogenic substances.
Over the past 10 years, the percentage of such advertisements on television has increased by 37%, according to WHO medical statistics, the growth in the number of obese children is about plus 24%, as well as in cases of pediatric oncology plus 32% over the same time period .
Advertising of harmful products for children, according to experts, is created taking into account the finest mechanisms of child psychology, for adults, it almost does not work, but for the child is very convincing.
As part of the study, they rated videos that are shown not only on American TV channels, but also advertising similar products from Britain, Russia, Italy, Spain, and Denmark.
Previously, scientists from the London McMillan Cancer Center came to the same conclusions.
The only reasonable solution, according to the researchers, could be in a total ban on advertising of children's products and treats that contain hazardous substances. But so far there is no such ban, everything is in the hands of the parents themselves - not to succumb to the entreaties to buy a ready-made breakfast or a chocolate bar they are quite capable of.
